Sophia booth CAO 2024

For the first time, we were commissioned by the Mexican company Sophia to create their booth for the Argentine Congress of Ophthalmology. Following their brand guidelines, we designed a booth with a curved fascia that connected the two spaces assigned to the company. The booth featured intricate lighting details, a captivating photo opportunity resembling an eye, and, most excitingly, an interactive booth where branded bills flew around, drawing participants in to play.