L’Oréal booth WCD 2024

For our client La Roche-Posay, part of the L’Oréal group, we designed and built a bright and spacious booth for the World Congress of Dermatoscopy (WCD). This booth stood out for its high-quality design, meticulous attention to detail, and lighting that perfectly reflected the brand’s signature colors. It featured a photo area framed by the iconic silhouette of the Anthelios product and a highly engaging virtual reality immersive cubicle where participants could interact with various skin conditions.

Client: L’Oréal

Location: Buenos Aires

Date: October 2024

Size: 29,5 sqm

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